Miriam O'Callaghan launches Eat Smart Week Recipe Competition
Nationwide search for ‘Favourite Family’ recipes for special eBook to mark Eat Smart Week 2012
Tuesday, 20th March 2012
Parents nationwide are being asked to dish out their nutritional family secrets and submit their ‘favourite family’ recipe to MyKidsTime.ie and the Nutrition & Health Foundation (NHF) for inclusion in a special eBook that will be unveiled during the NHF Eat Smart Week 2012 (2nd April - 8th April 2012).
Fronting the campaign launch, busy mum Miriam O’Callaghan unveiled that her family favourite is Chargrilled Chicken, Roast Carrots with Orange and Raisin Salad.
From all of the recipes submitted, seven shortlisted recipes will be nutritionally assessed by the NHF and will be included in a special Eat Smart Week eBook that will be available to download for FREE on www.mykidstime.ie from Monday, 2nd April. The deadline for recipe submission is Thursday 29th March 2012 at www.mykidstime.ie/d/easy-family-recipe-competition. The campaign is a joint initiative between Ireland’s newest online parenting community MyKidsTime.ie and the Nutrition & Health Foundation.
According to Dr. Muireann Cullen, Dietitian and Manager of the Nutrition & Health Foundation,
“Ireland has one of the highest rates of childhood obesity in the world at 10% of children aged 5-12. This is no surprise when three out of four 9 year old children don’t get the recommended level of physical activity. What happens in today’s family kitchens can have a significant impact on the nutritional wellbeing of tomorrow’s generation. Through our annual Eat Smart Week, we aim to show families that simple steps like lowering the levels of salt used in cooking, replacing full fat ingredients with lower fat options and reducing sugar can all have an impact on the family’s waistline. Obesity costs €1.6 billion per year and will escalate if this national health issue is not addressed. An obese person dies on average nine years earlier than a person of normal weight. Yes, these facts are alarming and we need to address our lifestyle choices – eating smart is a good start.”
See www.nhfireland.ie for lots of useful tips and recipes for cooking nutritious and low cost family meals.